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Article: Back in season. (Florida Trend magazine)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- April 15, 1993
- Author:
CopyrightCOPYRIGHT 1993 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Having suffered the harsh realities of a frosty advertising climate, Florida Trend is blooming once more with a bumper crop of new business.
Florida's orange growers know that even when the weather is good and the trees are in blossom, the groves must be tended. It's a lesson the folks at Florida Trend forgot a few years back, when the ad dollars just kept coming. "There was a time in the mid-1980s when we were doing so well that some people took the advertising for granted," admits Andrew Corty, president of Florida Trend, Inc. "When the recession hit, advertisers forgot us."
But after several lean seasons, business is ripe again at Florida Trend. The ...