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Article: Are You Ready For Some (CU) Football?: SDCCU Title Sponsor Behind College Bowl Game This Week.(San Diego County Credit Union)
- Article from:
- Credit Union Journal
- Article date:
- December 19, 2005
- Author:
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SAN DIEGO -- The world of major college football and the credit union community will have a rare collision this week when the inaugural San Diego County Credit Union Poinsettia Bowl is played at Qualcomm Stadium here.
For the credit union, the sponsorship of the bowl game is designed to raise its profile in a market in which credit unions have strong marketshare, and a means of being involved in the community. SDCCU declined to provide the cost of the sponsorship.
In the college bowl calendar on ESPN.com, the full title of the bowl-including the CU's name-appears. However, not all references to the Poinsettia Bowl in the media include a mention of San ...