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Article: Hugo Boss dances away with Pure Purple.(Hugo Boss AG. introduces Pure Purple, women fragrance)(Brief Article)
- Article from:
- Cosmetics International
- Article date:
- December 9, 2005
CopyrightCOPYRIGHT 2005 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Designed for, and inspired by, the woman who loves to dance, Pure Purple is the latest female jus to be introduced by the Procter & Gamble-owned (P&G) Hugo Boss brand.
"Pure Purple is urban and spontaneous and it is about how women express their feelings via dance," said P&G's teamleader trade marketing global travel retail, Uwe Faber.
It is a floriental-gourmand fragrance that has top notes of nectarine and white cyclamen, a heart of black violet and base notes of sweet marzipan, white suede and amber. These notes put the consumer in a carefree and youthful mood, as well as evoking happy childhood memories, according to P&G. Another of its inspirations ...