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Article: BEAUTY BEAT: NEW FRAGRANCE FIRM LOOKS TO `BE' NICHE PLAYER...HATCHER MAKES CLAIROL APPEARANCE.(Ron Herman boutiques )
- Article from:
- WWD
- Article date:
- December 14, 2005
- Author:
CopyrightCOPYRIGHT 2005 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Marcy Medina, Andrea Nagel
New Fragrance Firm Looks to "Be" Niche
LOS ANGELES -- The Ron Herman boutiques here, which are known around the world for setting clothing trends, last Wednesday became the first to carry a new fragrance, called Be, which aims to tickle the same fashion-savvy, and often celebrity, customers who frequent the stores.
Be is the first fragrance from Becker.eshaya, a new fragrance marketer created by business partners John Eshaya, 39, Ron Herman's vice president and creative director, and Kristen Becker, 33, a former apparel sales representative and sales director at niche fragrance marketer Kai. And the scent ...