Article: P&G'S LATEST LUXURY: SIGNS DOLCE & GABBANA TO NEW BEAUTY LICENSE.(Stefano Gabbana, Domenico Dolce, Procter and Gamble Prestige Products)

Article from:
WWD
Article date:
December 15, 2005
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Copyright

Byline: Alessandra Ilari, With contributions from Courtney Colavita, Stephanie Epiro

MILAN -- With memories of their 20th anniversary celebration still lingering, Stefano Gabbana and Domenico Dolce have another reason to celebrate.

The fashion duo has signed a new fragrance license with Procter & Gamble Prestige Products, ending drawn-out negotiations and nearly two years of speculation. The announcement by P&G in Milan Wednesday confirmed several reports by WWD, the last of which appeared Oct. 21.

According to industry sources, P&G beat other top-flight competitors, which reportedly included L'Oreal and Estee Lauder. While the terms of the ...

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