Article: For papers, classified ad story gripping: Internet sites gaining, but papers own some.

Byline: Mike Hughlett, Chicago Tribune

Dec. 25--This is not another story about the newspaper industry's Internet-induced march to the tar pits. Then again, it's not a contrarian "everything's OK after all" article. That's because one of the most important trends of the digital age--the shift of classified advertising from newsprint to the Web--isn't a cut-and-dried failure or success story for the newspaper industry. Newspaper-owned Web sites--Cars.com, CareerBuilder.com and others--actually crowd the top ranks of classified-ad businesses on the Internet. Many have succeeded through a business-to-consumer strategy, focusing on the car dealers, employers ...

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