Article: Alps Securities prospers by thinking small. (low-cost mutual fund distributor) (Company Profile)

When W. Robert Alexander and Arthur J. Lucey quit First National Bank of Denver in 1986 to set up a mutual fund distribution company called Alps Securities, the competition scoffed.

To big rivals like Lazard Freres & Co., the mid-level bank executives were just "two guys from Denver operating from the trunk of their car," Mr. Alexander, chairman and president of Alps, recalls with relish.

A Pair of Fund Families

Alps has moved up in the world since those days. Today, it brings in $3 million a year by providing servicing and marketing support to mutual funds managed by banks.

Alps serves only two bank mutual fund families: the ...

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