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Article: Urban agenda. (Philadelphia Business Journal's ties with Philadelphia Magazine)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- March 15, 1993
- Author:
CopyrightCOPYRIGHT 1993 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Forced to expand its market, Philadelphia Business Journal is forging some valuable new ties.
Commercial real estate is in a slump, but executives at the Philadelphia Business Journal aren't complaining. Never mind that the category used to account for an important chunk of ad revenue for city business titles like Philadelphia Business. In recent months, the publication has moved on to bigger advertising opportunities. "We'd never sold a $12,000 page before," says ad director Harry J. Alba Jr. (A full-page color ad usually goes for about $4,250.) "But we've sold them now."
The secret? In today's magazine-speak, it's known as a strategic partnership. And in ...