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Article: BRAZIL: A PHARAOH IN THE INTERIOR OF RIO DE JANEIRO.
- Article from:
- IPR Strategic Business Information Database
- Article date:
- January 3, 2006
CopyrightCOPYRIGHT 2006 Info-Prod (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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According to anba: The landscape of Volta Redonda, in the interior of the southeastern Brazilian state of Rio de Janeiro, is nothing similar to that of the desert, but the city has, since the early 1950's, housed coffee roaster Caf? Fara? (Pharaoh Coffee). According to Adriana Oliveira, who is the company commercial director, the name is in homage to the Middle East, which spread coffee around the world. The drink, which arrived in Europe in the 14th century, was known as "the wine of Arabia". Caf? Fara? is in the second generation of administrators and is run by three women, among them Adriana. They ...