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Article: Hong Kong adex up 13 per cent in 2004.(In greater China)
- Article from:
- Asia Image
- Article date:
- January 1, 2005
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hong Kong's cable TV ad spend in 2004 leaped 63 per cent, according to latest Nielsen Media Research (NMR) data. Hong Kong's adex ended 200413 per cent up on the previous year--exceeding HK$40 billion (US$5 billion). The full year 13 per cent growth was largely a result of significant increases in advertising spending by telecommunications companies, beauty/hair salons and fitness centres, as well as retail department stores. Advertising on ...
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