|
|
Article: SALES STRATEGIES: Ford will stress U.S. roots in marketing to win buyers.
- Article from:
- Detroit Free Press (Detroit, MI)
- Article date:
- January 5, 2006
CopyrightCOPYRIGHT 2006 Detroit Free Press. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Michael Ellis
Jan. 5--LOS ANGELES -- Ford Motor Co. plans to reverse its years of slumping U.S. sales with vehicles that are uniquely American in design, even as it prepares a cost-cutting program that will shrink the size of the company, a top executive said Wednesday.
Ford is expected to announce Jan. 23 plans to cut tens of thousands of hourly workers and close a handful of vehicle assembly plants, including perhaps its Wixom car plant, as part of its Way Forward plan to return North American operations to profitability.
But even with the cutbacks, Ford isn't going to concede any more U.S. market share, said Mark Fields, president of ...