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Article: Package accessorizing has its rewards: Estee Lauder's Island Michael Kors fragrance containers and Soothing Scents' Quease Ease flex their packaging prowess, while ACH's Mazola Pure bottle proves the growing impact of shaped aluminum bottles.(packaging awards)
- Article from:
- Packaging Digest
- Article date:
- December 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There seems no limit to packaging's adaptability to new situations. If the package can be conceived, it very likely can be made.
Underlining this message is the job given several winners in the New Jersey Packaging Executives Club's (www.njpec.com) annual packaging competition. Of the 79 entries judged in this year's contest, more than a few highlight packaging's role in accessorizing while serving all of its other functions successfully.
Perfectly illustrating this ability is the Package of the Year winner, emerging from the recent judging at the Rutgers University campus in New Brunswick, NJ, and presented last mouth. The Island Michael Kors eau de ...