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Article: The photographer--art director relationship: how to build strong ties during ad shoots.
- Article from:
- Studio Photography & Design
- Article date:
- December 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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You've just been awarded a plum production-intensive advertising assignment with a good budget from an art director you have waited to work with. The two of you estimated the job, and you know what it's going to take to produce the work. It is time to execute the campaign and, hopefully, create a lasting relationship with an art director that could lead to additional jobs and referrals to his or her peers.
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So where do you begin? The key is communication, communication, and more communication. Ask questions and carefully listen to the answers, both the obvious ones and those for which you'll need to read between the lines.
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