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Article: Engage In-Game Advertising Announces Launch, Pioneers Localized Video Game Advertising for SUBWAY(R).
- Article from:
- Business Wire
- Article date:
- January 10, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO -- Engage In-Game Advertising, the first independent in-game media company to provide strategic planning and placement services targeted specifically for video game advertising, announces its launch today. The company adds that it is pioneering localized in-game advertising programs in targeted markets for SUBWAY(R), the nation's largest quick service restaurant (QSR) chain.
San Francisco-based Engage focuses solely on providing strategic direction for companies that want to reach targeted audiences by integrating their advertising messages into console, PC and mobile game properties. Unlike other in-game media companies, Engage serves companies on ...