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Article: The Original Denim Brand Kicks Off the Next Revolution in Digital Music Storage; The Levi's(R) Brand Launches First iPod Compatible Jeans Worldwide.
- Article from:
- Business Wire
- Article date:
- January 10, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO -- The Levi's(R) brand, the denim authority, is launching a wearable technology revolution with the introduction of new Levi's(R) RedWire(TM) DLX Jeans, available worldwide in fall 2006. Designed for both men and women, the jeans seamlessly integrate iPod plug and play technology giving music enthusiasts the most innovative and fashionable way to enjoy music on the go. The jean is designed to be compatible with most iPod systems and features include a special joystick incorporated into the jeans' watch pocket to enable easy operation of the iPod.
"The Levi's(R) RedWire(TM) DLX Jean is the latest extension of the Levi's(R) brand leadership position ...