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Article: Better than diet Cola? Elite FX combines spiced-up flavors with vitamins and a 'proprietary thermogenic blend' to produce Celsius, a carbonated soft drink it claims can burn calories.(PRODUCT SPOTLIGHT)
- Article from:
- Food Processing
- Article date:
- December 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Putman Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The pursuit of weight loss is nothing new. One solution, diet soft drinks, has been available since the 1960s. Anytime you can remove 150 or so calories from something consumed perhaps several times a day should help.
There has been lots of activity in the category lately with the arrival of new sweeteners (such as Splenda sucralose and acesul-fame potassium, Ace K), two well-funded attempts at mid-calorie colas and one novel product (7-Up Plus) that adds calcium, vitamin C and real fruit juice.
At the same time, consumers appear more willing than ever to try alternative remedies for numerous conditions. The concept of thermogenic ingredients to burn ...