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Article: FURLA'S WOMEN TAKE CENTER STAGE.(Brief Article)
- Article from:
- WWD
- Article date:
- December 28, 2005
- Author:
CopyrightCOPYRIGHT 2005 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Alessandra Ilari
MILAN -- Furla is charging up its female power.
The Bologna-based leather goods manufacturer has conceived a spring ad campaign to reflect its identity by juxtaposing black-and-white portraits of female workers from its offices worldwide next to color still lifes of its spring wares.
Giovanna Furlanetto, Furla's chairman, and communications directors and product managers are some of the women who left their desks to pose for photographer Aldo Fallai.
While it's not usual for fashion companies to have a primarily female workforce, Furla wants to convey the fact that women at an average age of 34 account for 80 ...