Article: Research Reveals Why Some Stocks Keep Winning, While Other Keep Losing.

Byline: Ohio State University

COLUMBUS, Ohio, Jan. 11 (AScribe Newswire) -- A new study suggests that investor psychology plays a big role in why stock prices show strong momentum - the tendency for prices to continue in the same direction, either rising or falling.

While stock analysts and researchers have long known about stock momentum, there has been debate about what causes it, said Bing Han, co-author of the study and assistant professor of finance at Ohio State University's Fisher College of Business.

"We found that it is a type of psychological bias on the part of many investors that seems to drive momentum," Han said. "Investors tend ...

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