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Article: Las Vegas Commercial Printer Expects to Hit the Jackpot with First Digital Product: A Xerox High-End Color Press; Graphics West says Xerox marketing, business support were key differentiators.
- Article from:
- Business Wire
- Article date:
- January 12, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LAS VEGAS & ROCHESTER, N.Y. -- Graphics West has added digital printing into its business for the first time with a Xerox Corporation (NYSE: XRX) DocuColor(R) 8000 Digital Press.
This will enable the firm, part of Nationwide Graphics/Premier Print - a printing network of 16 commercial print companies across the United States - to produce short-run, full-color jobs and to profit in new markets where they couldn't before with offset printing.
The commercial printer expects to grow its business with a core of local hospitality and gaming customers and to expand into new industries such as real estate and healthcare, both booming Las Vegas markets. With its ...