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Article: Leo Burnett Detroit and Arc Worldwide Launch Arc Detroit.

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PR Newswire
Article date:
January 12, 2006
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Leo/Arc Detroit Partnership Expands Creative Client Solutions Beyond Traditional Advertising

TROY, Mich., Jan. 12 /PRNewswire/ -- Bolstering Leo Burnett Detroit's multidisciplinary, multi-channel think tank for clients like General Motors and Dow, Publicis sister agency Arc Worldwide has opened a Detroit office within the walls of Leo Burnett effective Jan. 3. The agencies will work together in continuing to create comprehensive marketing solutions for clients that go beyond the 30-second television spot. Arc Detroit will deliver Arc's four global disciplines: direct/database, interactive, promotional, and shopper marketing.

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