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Article: Saving a category. (cottage cheese)
- Article from:
- Dairy Foods
- Article date:
- March 1, 1993
- Author:
CopyrightCOPYRIGHT 1993 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Getting cottage cheese sales back on track has become an undustrywide priority
Okay, so we made these delicious low-cholesterol brownies with cottage cheese instead of egg yolks. Seconds, anyone?
So reads a National Dairy Board advertisement appearing recently in Bon Appetit, Gourmet and other magazines. It's the first in a new series of NDB ads featuring recipes--in this case, for "No Guilt Brownies"--that use dairy products to replace higher fat, non-dairy ingredients.
Positioning cottage cheese as a versatile, lowfat food additive isn't a new strategy. In recent years, the creamy curds have been promoted as a topping for baked potatoes, hamburgers ...