Magazine article from our research archive:

Saving a category. (cottage cheese)

The efforts of several food companies to save the over-$1 billion cottage cheese segment of the dairy market are described. Overall sales of this category of the dairy market have been on the decline for the last 10 years, including an estimated 5% drop in 1992. While the lowfat/nonfat segment of the cottage cheese sector is posting gains, the full-fat category, which comprises 60% of total sales, has been on the downslide.

Getting cottage cheese sales back on track has become an undustrywide priority

Okay, so we made these delicious low-cholesterol brownies with cottage cheese instead of egg yolks. Seconds, anyone?

So reads a National Dairy Board advertisement appearing recently ...

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