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Article: Codes, text messages on cell phones drawing customers.
- Article from:
- St. Louis Post-Dispatch (St. Louis, MO)
- Article date:
- January 12, 2006
CopyrightCOPYRIGHT 2006 St. Louis Post-Dispatch. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jerri Stroud
ST. LOUIS _ Coming to a small screen near you: coupons, recipes and marketing messages galore.
Your cell-phone screen is the latest tool for marketers seeking to win over customers _ especially 18- to 36-year-olds.
Polls on TV programs, including "American Idol" and the Super Bowl, are the best-known form of this marketing. Customers dial a five-digit code and key in a short text message.
Consumer product companies, retailers, rock bands and radio stations also are using codes and text messages to cement their relationships with customers. Marketers use codes to sell cell-phone content _ ringtones, screen savers, ...
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