|
|
Article: Fireman's world war III. (Paul Fireman, Reebok International Ltd. CEO)(includes related articles)
- Article from:
- Footwear News
- Article date:
- February 1, 1993
- Author:
CopyrightCOPYRIGHT 1993 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
While the battle is brewing for the #3 position, Reebok has proclaimed an all-out war for the #1 spot.
The matinee idol, sun blazing overhead, rides into town atop a white steed and, according to Hollywood Westerns, shoots down the desperado to save the townspeople from certain doom. This tried-and-true formula, a favorite scene in Tinseltown, is no stranger in the corporate world of Paul Fireman, ceo of Reebok International Ltd., who for the second time in three years has saddled up his corporate game plan and ridden back into Dodge City, er, Stoughton, Mass., to take aim at Nike Inc. and recapture the top spot in the athletic footwear and apparel industry.
...