Article: SGML and the New Yorker magazine. (Standard General Markup Language, document processing system) (Case History)

More and more, publishers are turning to the Standard General Markup Language (SGML) as a way to capture and manage the information contained in their publications--transcending the proprietary publishing system and focusing instead on maintaining, reusing, and republishing the information in alternate forms such as online or CD-ROM retrieval products.

A primary benefit of SGML is that once information is established in this machine-readable form, transformations for various delivery systems, as well as views or cuts of the data for specific products, can be made easily, quickly, and at little cost. The information in a publication becomes the asset, rather than the ...

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