|
|
Article: HAIR COLOR MEETS L'OREAL'S MATCH.(L'Oreal Paris endorses Scarlett Johansson and launches new products)
- Article from:
- WWD
- Article date:
- January 6, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Andrea Nagel
NEW YORK -- L'Oreal Paris is on a roll. On Tuesday, the division of L'Oreal USA announced it had signed Scarlett Johansson as a spokeswoman, slated to first appear in ads for its newest cosmetics launch, HIP. Now, the beauty giant is readying to roll out its 2006 hair color launch, one that's designed for those looking for the truest match to their natural hair color.
Natural Match, as the new permanent, ammonia-free formula is called, uses Color-Calibrated technology to deliver dimensional, glossy and reflective tones, a challenge in the at-home hair color category.
"Hair color, which is used by almost 60 percent of ...