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Article: Capture the snacker: processed cheese products merchandised in the snack aisle offer ample opportunity for retailers to grab existing and new consumers.
- Article from:
- Private Label Buyer
- Article date:
- December 1, 2005
CopyrightCOPYRIGHT 2005 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The processed cheese category is almost a $2.3-billion business, with private label generating only about $437 million, according to Chicago-based Information Resources Inc. But with concerted efforts on merchandising in the right locations in the store, retailers can definitely grow that figure. According to industry professionals, retailers need to stay focused on merchandising processed cheese products in the snack aisle, regardless of the aggressiveness of national brands, because that's where they can capture the snacker.
THE IMPERATIVES:
Direct-store-delivery (DSD) vendors pose the most challenges for processed cheese products when merchandising in ...