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Article: City Explorer TV Announces Expansion Of Its Explorer Networks Closed-Circuit Television Service Through Agreement With Holland America Line; Agreement grows City Explorer TV's reach from hotel rooms to targeted on-board cruise line audience.
- Article from:
- Business Wire
- Article date:
- January 17, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES -- City Explorer TV (CETV), the first and only international television network providing four and five star hotels in the United States and Europe with in-room content showcasing local attractions, arts, shopping, dining and nightlife options, has announced expansion of its service through an agreement with Holland America Line.
CETV's agreement with Holland America Line enables the network to sell advertising on the cruise line's on-board closed-circuit television network and handle on-board sponsorship programs. Additional sponsorship entitlements include branding on cabin key-cards with post-cruise stored-value options, casino chips, bars, lounges, ...