Article: P&G extends Boss & Lacoste portfolios.

World: Procter & Gamble (PSG) has rolled out numerous scents since acquiring the fragrance licences for Lacoste in 2001 and Hugo Boss in 1993. And February will see new additions to each of these fragrance portfolios.

Designed for, and inspired by, the woman who loves to dance, Pure Purple is the latest female jus to be introduced by Hugo Boss. The scent is available in a 30ml, 50ml and 90ml edp priced 20 [pounds sterling], 31[pounds sterling] and 39[pounds sterling] respectively. Ancillaries include body lotion, shower gel and deo.

"Pure Purple is urban and spontaneous and it is about how women express their feelings via dance," said PSG's teamleader ...

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