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Article: Special Perk For Members Of Denali Alaskan: Their Own Blend of Coffee.(Denali Alaskan Federal Credit Union)
- Article from:
- Credit Union Journal
- Article date:
- January 16, 2006
- Author:
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ANCHORAGE -- Denali Alaskan FCU has added "another great perk" to its product line up-a special blend of coffee called Above & Beyond Blend.
"Coffee up here is pretty much worth its weight in gold," said Eileen S. Thompson, marketing/business development manager at DAFCU. "There are coffee carts on every corner in this city."
The clever marketing tool was a byproduct of a new brand campaign called Above & Beyond, and a new branch that features an Internet Cafe.
"In 2003, the credit union decided to make a serious brand identity program," said Keith Fernandez, AVP of marketing at DAFCU. "They came up with five or six different (slogans) but this ...