|
|
Article: Crunch time at crisp maker Golden Wonder.
- Article from:
- Sunday Business (London, England)
- Article date:
- January 15, 2006
CopyrightCOPYRIGHT 2006 Sunday Business. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Adam Durchslag
Jan. 15--Crisps maker Golden Wonder must be kicking itself that it never hired former footballer Gary Lineker. Instead, he fronted an advertising campaign that saw Golden Wonder's arch-rival, Walkers, grab its market share and force the crisps company into administration. Walkers, owned by PepsiCo, now controls more than 50 percent of the UK's crisps market, which is worth some [pounds sterling]2bn (E2.92bn, $3.54bn).
In 2004, Golden Wonder reported a loss of [pounds sterling]10.8m on sales of [pounds sterling]87.8m. During 2005, the crisps company's losses worsened. This was bad news for Golden Wonder's chief executive, Ed ...