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Article: Stephen King's Cell: Ringing Up Readers Nationwide.
- Article from:
- PR Newswire
- Article date:
- January 18, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Publisher Scribner Teams with Flytxt for Unique Mobile Campaign
NEW YORK, Jan. 18 /PRNewswire/ -- Starting today, mobile phone users and Stephen King fans can take advantage of an exciting and innovative marketing campaign designed to allow King's publisher, Scribner, to interact with a targeted audience for King's new book, Cell (January 24, 2006) Teaming up with mobile marketing provider Flytxt, Scribner has developed an exclusive text message mobile marketing program that, through phone, interactive online, and print advertising will provide supplemental content that allows Stephen King fans to expand their experience of Cell beyond the printed page.
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