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Article: `Martha' perks up, but overall ad pages bleak.(DataCenter)
- Article from:
- Advertising Age
- Article date:
- January 16, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: NAT IVES
Magazines' 2005 ad-page counts are in-and they aren't very pretty. Pages barely moved the needle, climbing a measly 0.5% above their 2004 total, according to a report released Jan. 10 by the Publishers Information Bureau.
There were winners, like Martha Stewart Living, which racked up a 38.2% increase in ad pages as advertisers welcomed the domestic diva's return to freedom.
Advertisers in American Media's revamped The Star made Editorial Director Bonnie Fuller look good; the celebrity weekly increased its ad pages by 30.1% last year. And Time Inc.'s People took first place in absolute terms with 3,852 ad pages, an increase of ...