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Article: Ad countdown begins for online video services; Insiders say Google and Yahoo will need advertising to grow both awareness and profits.
- Article from:
- Advertising Age
- Article date:
- January 16, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: KRIS OSER
Now that online goliaths Google and Yahoo have unleashed video-on-demand offerings, the question is what role-if any-advertising will have in a pay-for-play future.
Those who work in the trenches of the interactive industry rather than blog about it say neither Google Video Store nor Yahoo's Go suite of products will be able to make a profitable business without outside support. Within the year, they prognosticate, advertising will be part of both companies' services.
"I think there's going to be a market that will pay [for online video] but it will be a limited market,'' said Jeff Lanctot, VP- media, Avenue A/Razorfish.
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