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Article: Ford needs an Edsel.(Ford Motor Co. plans to appoint cheif executive officer as Edsel Ford II)

Article from:
Automotive News
Article date:
January 16, 2006
Author:
Copyright

Byline: Edward Lapham

Among Ford Motor Co. insiders there is great hope that Mark Fields will turn out to be The One.

You know - the guy who can fix North America, then slide into the CEO's chair when Bill Ford is ready to relinquish it.

On Jan. 23, we'll see who his teammates are on the Way Forward. But with the latest round of executive churn erasing yet another group of Ford veterans, the company may need additional talent.

So why not ask Edsel Ford to come back for a while? How about as a vice chairman?

It would make a heckuva statement.

Imagine, cousins Edsel and Bill, together, swaggering down Main Street, ...

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