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Article: Dealers wary of GM's pricing plan.(General Motors Corp.)
- Article from:
- Automotive News
- Article date:
- January 16, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jamie LaReau
General Motors' dealers are concerned with whether the automaker can execute its new pricing strategy successfully.
The pricing plan, announced last week at the Detroit auto show, lowers sticker prices an average of $1,300 per vehicle across 80 percent of GM's lineup. Mark LaNeve, GM's vice president of vehicle sales, service and marketing, says the cuts won't affect dealer profits significantly.
The greater concern among dealers is that the automaker will not be able to market the strategy successfully.
Late last year, GM allocated nearly $300 million to push its "Total Value Promise'' campaign to explain its new ...