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Article: Selling effort revamped for Vanity Fair brand. (Vanity Fair Mills Inc.) (Brief Article)
- Article from:
- WWD
- Article date:
- July 22, 1993
CopyrightCOPYRIGHT 1993 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Vanity Fair Mills Inc. is realigning the sales department of its Vanity Fair brand to interact more closely with retail accounts.
Under the new structure, each account will be assigned to a team servicing its business.
The team will consist of a senior manager, responsible for overseeing general business with several accounts, and one or more account managers assigned directly to individual accounts. The account managers will specialize in one of two groups of merchandise: shapewear, daywear and panties, or sleepwear and robes.
The number of account managers will depend on the size of the retail operation. Senior manager ...