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Article: Old mogul, new media - News Corporation.(Rupert Murdoch's Internet strategy)
- Article from:
- The Economist (US)
- Article date:
- January 21, 2006
CopyrightCOPYRIGHT 2006 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Can Rupert Murdoch adapt News Corporation to the digital age?
IN JUNE 2005 Ross Levinsohn, head of new media at News Corporation, a media conglomerate, presented an internet strategy to a gathering of the company's top managers. It was a daunting prospect: many of them were deeply sceptical about the internet, having watched the dotcom bust of 2000-02. Sure enough, Mr Levinsohn found himself interrupted. "We really can't do that," objected a senior executive. Before Mr Levinsohn could respond he heard another voice: "What do you mean, we can't do that? Of course we can do that." It was Rupert Murdoch, the firm's chairman and chief executive.
In his 74th ...