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Article: Brazil show growing up: executive Editor Steve Forster reports from this year's expanded Sweet Brazil show in the northeast city of Recife.(attendancegrowing for candy industry trade show)
- Article from:
- Professional Candy Buyer
- Article date:
- November 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Adams Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SLOWLY BUT SURELY, the Sweet Brazil show is evolving into a truly international candy event as it grows beyond piggybacking onto a general consumer products fair for distributors.
Clear evidence was provided by the size and scope of the candy exhibits in Recife--the largest number yet with 65 confectionery suppliers showing their wares at the four-day event. They represented a 10 percent increase from 2004, and overall attendance at the 155-exhibitor consumer products fair was also up 10 percent to 32,500 visitors.
Sweet Brazil organizer ABICAB, the Brazilian equivalent to the National Confectioners Association in the U.S., reports foreign visitors ...