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Article: Forrester Research: Three Critical Factors Determine How Hispanic-Americans Buy And Use Technology; Forrester Launches Ongoing Study of Hispanic-American Technology Adoption Habits.
- Article from:
- Business Wire
- Article date:
- January 23, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CAMBRIDGE, Mass. -- To understand the technology purchase decisions of the largest and one of the fastest-growing ethnic groups in the US., Forrester Research, Inc. (Nasdaq: FORR) reveals three essential factors that influence how the Hispanic-American market buys and uses technology. Based on its first survey of three thousand US Hispanic households, Forrester found that Hispanics embrace technology, but prefer portable communication and music devices over PCs, home theaters, and video game systems. While fewer Hispanics are online compared to non-Hispanics, those who do go online are more likely than other groups to engage in entertainment activities like listening to ...