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Article: New Media Briefs: Penton's Machine Design Joins Quest for Vertical Search Gold.(Brief Article)
- Article from:
- Min's B to B
- Article date:
- January 23, 2006
CopyrightCOPYRIGHT 2006 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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More and more B2B publishers are deciding that the best way to get into vertical search is to do it themselves--sort of. Rather than falling victim to the gigantic search engines that seem to be taking over the world, B2Bs are forging new arrangements to try to become the search option of choice in their respective fields. Latest example came from Penton Media's Machine Design, which last Wednesday (January 18) announced a new partnership with a key plastics data management firm to provide an engineering plastics search engine designed to deliver more focused results than more general interest search options. The pact combines the reach of MD (audited circ: ...
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Article: ABM wrestles with vertical search; Attendees debate ...
Advertising Age;
November 21, 2005 ;
700+ words
...Byline: Ellis Booker Vertical search was clearly the hot topic at ... seemed to be a consensus that vertical search represents a significant opportunity ... search.'' At the session "Vertical Search: Is This the Next Big Revenue ...
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