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Why Is Asia Minor?
- Article from:
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Cable World
- Article date:
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January 9, 2006
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Copyright informationCOPYRIGHT 2006 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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What's keeping cable from making a national play for Asian-Americans, a fast-growing population that would seem to be a can't-miss? Meanwhile, DBS is making inroads with ethnic tiers.
By Simon Applebaum
You'd be correct in thinking that cable operators should be clamoring to provide Asian-themed networks to Asian-Americans, considering this fast-growing group of at least 16 million has an estimated buying power of $397 billion ($579 billion by 2010*).
Asian-Americans are rapidly becoming upscale and tech-savvy, and are prime targets for high-speed Internet access, telephone and other advanced services, says Mauro Panzera, Comcast's senior multicultural ...