Article: Fresh Market to open first Lehigh Valley grocery this year.

Byline: Kurt Blumenau

Jan. 24--A North Carolina specialty grocer will open its first Lehigh Valley store late this year, emerging as a possible rival to Wegmans for the affections of fresh-food fanciers.

The Fresh Market, of Greensboro, N.C., plans to open a store by year's end in the Promenade Shops at Saucon Valley, a lifestyle center in Upper Saucon Township, spokesman Eric Blaesing said Monday.

That mall is under construction in the Stabler Corporate Center, near Interstate 78, with a planned opening in late October.

Blaesing compared a typical Fresh Market store to the meat, produce, seafood and bakery sections of Wegmans, split ...

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