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Article: Marketers total ECR costs, benefits. (electronic cash registers)(includes related article)
- Article from:
- National Petroleum News
- Article date:
- March 1, 1993
- Author:
CopyrightCOPYRIGHT 1993 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There is more to cash registers today than just the "ka-ching." These days, cash registers can integrate, scan and process everything from deli sales to debit transactions. They can tell you what product is moving and if a 10|cents~ price change is affecting sales. A cash register can be an indispensable asset, a centerpiece of station automation.
But for petroleum/C-store marketers trying to justify the manpower and the expense, picking the right cash register often feels like hitting a speed bump on the road to automation.
What marketers find when hunting for new ECRs are entire hardware/software packages, "solutions" that can run up to $15,000/location. ...