Article: PayLess prototype aims to redefine drug store. (PayLess Drug Stores)

SANDY, Utah--PayLess Drug Stores' long-awaited prototype, a 27,000-square-foot unit (with some 23,000 square feet of selling space) that company executives hope will redefine drug store retailing in America, opened in this Salt Lake suburb last month amid much fanfare and celebration. With good reason. It is undeniably quite a store.

Using a sharply expanded merchandise mix and a layout that is part basic drug store, part boutique, the new PayLess outlet expands on traditional drug store offerings and, in the bargain, the definition of a drug store. This is particularly true in the beauty aids categories, where the merchandise mix is as complete, as varied and as ...

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