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Article: Crawford out, Valletta in. (Amber Valletta replaces Cindy Crawford for Capezio Bag advertising campaign) (Brief Article)
- Article from:
- WWD
- Article date:
- July 23, 1993
- Author:
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Copyright informationCOPYRIGHT 1993 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Cindy Crawford may be the face that put Capezio into the major leagues, but now the handbag manufacturer is switching pitchers.
After four years with Crawford, Capezio signed up Amber Valletta, the hot 19-year-old model from Boss Models, for its fall campaign.
"It wasn't so much a corporate decision; it was a scheduling decision," said Steven Hedaya, president of Capezio Bag. He said the past few years the company's ad agency has been photographing Crawford at whatever location she was going to be, such as Capri, Israel or Los Angeles.
"As she became more and more busy, we always got our two days, but it may not have been in a location we wanted. They ...
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