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Article: Gillette Fusion(TM) Advertising Debuts During Super Bowl XL; Super Bowl Sunday and Gillette Fusion: The Best a Man Can Get.
- Article from:
- Business Wire
- Article date:
- January 27, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BOSTON -- Gillette today announced that the advertising campaign introducing Gillette Fusion and Gillette Fusion Power(TM), the revolutionary new wet shaving systems for men, will debut during Super Bowl XL, the most watched sporting event of the year.
The campaign dramatizes the combination of two breakthroughs - 5 blade Shaving Surface(TM) technology on the front of the cartridge and a Precision Trimmer blade on the back - that have been incorporated into the new shaving systems. The 30-second and 60-second spots feature advanced computer animation, combined with photographic images shot on location in the Mojave Desert.
"Gillette Fusion and Fusion ...