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Article: Soft Drink Categories Previously Hurt by Brazil's Volatility, Namely Bottled Water and Functional Drinks, Set to Resume Growth.
- Article from:
- Business Wire
- Article date:
- January 27, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c31744) has announced the addition of Bottled Water in Brazil to their offering.
In 2004, favourable economic conditions, aided by an inflation rate of just under 6% and lower interest rates, will result in recovery in the soft drinks market. Consumers who in 2003 shifted to lower-end "tubaina" or private label products, have migrated back to traditional category leaders, substantially influencing overall soft drink value sales. Similarly, categories previously hurt by the country's volatility, namely bottled water and functional drinks, will resume growth.
This Bottled ...