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Article: Sales and marketing for decorative concrete 101.(DECORATIVE CONCRETE)
- Article from:
- Concrete Concepts
- Article date:
- January 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With the popularity and growing demand for decorative concrete many contractors believe their work will sell itself with little if any promotions. The reality is that in many instances, contractors fewer credentials, but more marketing ability have greater success obtaining new customers.
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Especially if you are just getting started in the business, it is essential to establish a niche in which you can confidently produce time and time again. When you consider the make-up of the decorative concrete industry there are roughly 10 or so applications. You cannot expect to master all 10 applications, nor will your market have the desire ...