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Article: Media Roundup: Mobile entertainment starts to connect.(recent growth in usage of mobile entertainment)
- Article from:
- PR Week (US)
- Article date:
- January 30, 2006
CopyrightCOPYRIGHT 2006 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Only a decade ago, mobile entertainment was limited to a booming car stereo. These days, it includes everything from iPods and portable game machines to cell phones that can play video clips.
This sudden rush to make all kinds of entertainment available for consumers on the go has put the market ahead of the media - at least for now.
'We still have a long way to go in terms of seeing mobile entertainment as a stand-alone beat for somebody who writes for the mainstream consumer and business press,' explains Chris Clark, principal with Alta Public Relations, which represents Glu Mobile. 'In terms of the mainstream media, we're still talking to technology ...