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Article: UDM Marketing Professor & 2,000 High School Students Rate the 2006 Super Bowl Ads.
- Article from:
- PR Newswire
- Article date:
- January 30, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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-Monday, February 6 at noon-
DETROIT, Jan. 30 /PRNewswire/ -- "Water Cooler Mondays" have never been the same since Dr. Michael Bernacchi, a marketing professor at the University of Detroit Mercy, began hosting his annual "Super Bowl Ad Nauseam."
According to his newsletter Under the Mike-roscope, Super Bowl ads will cost $2.5 million for 30 seconds this year. That works out to be $83,333 per second or 62-1/2 times that of Super Bowl I where ads cost $40,000 for 30 seconds.
The Super Bowl is the most watched television event each year and he tells his students to forget what is happening on the field, the real game is the commercial breaks. ...